Ad Agencies Will Have Renaissance Amid Math And Magic: iHeartRadio’s Pittman
CANNES — Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier brands put their agency accounts back out to review, many...
View ArticleTime Inc. CEO Ripp Sees Media Future ‘All Up For Grabs’
CANNES – Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller, he eventually became SVP, CFO treasurer of the...
View ArticleThe Future Is The Vast, Unconnected World: Facebook’s Everson
These days, Pets.com is part of internet folklore – an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an...
View ArticleHearst CEO Swartz’ Career Advice: Follow Your Passion To The Top
Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for...
View ArticleXaxis’ Lesser Followed The Paternal Path To Change Advertising
Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted...
View ArticleSMG’s CEO Desmond on Business Success: “Be Humble and Listen”
Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is fond of the ironic value of failure. That’s a...
View ArticleOld Media Resurface In A World Of Change: Susan Lyne
In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing...
View ArticleSetbacks And Hurdles Make Publicis’ Lévy Stronger
He may have joined the company 44 years ago now, but Publicis’ advertising industry was just about the last one CEO Maurice Lévy had in mind when he was picking a career. “The reality is, I wanted to...
View ArticleTim Armstrong’s Personal Mantra: Make Other People Successful
These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first...
View ArticleWeather CEO Kenny Aims To ‘Leave Mark On The World’
When you are sitting on as much data as David Kenny is, you can really move the needle. Over the years, The Weather Company CEO has spearheaded use of digital data to transform businesses. He has...
View ArticleSir Martin Sorrell on Transformation of Advertising and of WPP
What does a $31 billion market cap earn the world’s largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. When Sir Martin...
View Article“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber
This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his...
View ArticleAOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy
If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong –...
View ArticleMedia Agency of the Future is Based on Advisory Model, Interpublic CEO...
Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the...
View ArticleToo Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg
Sometimes, it takes a former reporter to tell you straight. Even if you don’t like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a...
View ArticlecomScore’s Fulgoni Relishes Neverending Search For The Solution
We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in...
View ArticleMedia Future Is Disruption And Data: GroupM’s Gotlieb
After two decades with the world’s largest ad media company by billings, the man they call “the king of advertising” is still hungry, still changing. Good job – advertising is about to change, a lot....
View Article“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges
Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. “Be ever...
View ArticleOgilvy’s Shelly Lazarus on Long-Term Career Success
When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and...
View ArticleMartin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes
When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world’s largest advertising holding group. What most people probably don’t know, however, is...
View ArticleSuccess And Failure Are Two Sides Of Same Coin: AOL’s Armstrong
Today, Tim Armstrong is credited with having turned around one media company, as the resurrection and recent sale of AOL suggests. But, in 1993, when a 23-year-old Armstrong was embarking on his first...
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